You done? What feelings did that video evoke? This isn't some hokey focus group nonsense, I'm trying to wrap my head around how brilliant the "Fault Line" marketing campaign is. I mean wow. Talk about taking a page from the Hollywood playbook. Let me give you my version of how this works. Viral marketing is nothing new, but how it's executed determines its effectiveness. I'm going to give an example of how this might play out in film.

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